About
Michi Leber
about gaming, extreme sports, cameras and key accounts
Born and raised in Mannheim in the 1990s, he showed an affinity for technology, digital and the fast-paced online world at an early age:
The first website dedicated to LEGO bricks at the age of eleven, followed by many years of intensive online gaming.
Known from
In addition to the various "challenges" of school, he made plans for an online presence - inspired by the sheer infinite size of the US market - during his time in high school in the USA and founded his own YouTube channel "Michi Leber" in 2011.
With passion and endless "YouTube editing nights", he managed to build a community of over 350,000 subscribers and generate several million video views month after month.
It was not just about entertainment, but also about experimenting with new media, formats and trends.
In parallel to maintaining his YouTube channel, Michi used his knowledge and skills to support SMEs in the area of online marketing.
He developed customized strategies and implemented them with clients. He is also the strategist and producer behind "Germany's best-known flight instructor".
His viral YouTube hits brought him to the attention of Google itself. He was soon booked by the US giant to give lectures and workshops and advise major international customers.
Outside of the digital world, Michi is an avid air and water sports enthusiast. He developed a fascination for paragliding in 2018, followed by skydiving the following year.
The desire for "unique images in the mind" also continues far away from the skies, as he is an enthusiastic surfer, scuba diver or travels in his own vintage VW bus.
With a wide range of interests and a mix of creativity, expertise and entrepreneurial spirit, Michi is one of many driving forces behind our production company.
