About The Project
In cooperation with the performance marketing agency DEVOTION, we produced conversion-optimized social media ads to promote the online store of the coffee roasting company BLANK ROAST AG in Neustadt an der Weinstraße. The ads will cushion a drop in sales due to closures by increasing purchases directly from the company's online store.
Our service
- Concept
- Production
- Cut
- Grading
Direction
Michi Leber
Location
New town
Year
2020
Customer
Blank Roast
Runtime
32 x 15 sec
Additional Information
The already implemented online store, in combination with appealing social media advertisements, enables the company to grow beyond the regional market and convert supra-regional / international target groups into customers.
The entire video production took place in portrait format - within one day of shooting, we illuminated various scenes in the production and distribution facility and recorded a large number of roasting processes, further processing steps by hand and product shots.
To give viewers a unique perspective on the art of roasting, our waterproof and heat-resistant Probe specialty lens was used again for this shoot, which is ideal for product shots, among other things.
In post-production, several ad types were created in the formats 1:1, 4:5 and 9:16 - both ads for widespread ad placement and retargeting ads.
Before & After
Credits
Director of Photography:
Michael Leber
Post Production:
Michael Leber, Robert Herzig
Colorist:
Robert Herzig
BTS Photos:
Céline Moll
Agency:
Devotion Performance Marketing
Special Thanks:
Holger Blank & Xin
Luca Stulier
Florian Bein
