About The Project
Conversion-optimized social media ads in collaboration with the performance marketing agency URSACHE-WIRKUNG and social media content for the 4*S Wellness Hotel in Sankt Michael im Lungau. The aim of the production was to create moving image content that works as advertisements on social media and also as native content on the hotel's channels.
The 4*S Spa & Vitalresort Eggerwirt is a traditional family business that has been family-owned since 1640.
The company has received several awards from the Relax Guide and HolidayCheck, has more than 80 rooms and suites and offers regional gourmet cuisine and guaranteed snow as well as over 1,500 m² of spa and wellness.
Within 4 days of shooting, we produced video material for a total of 19 advertisements, which we delivered in five different versions. The structure and the respective contents of the advertisements are different.
Version 1: contains Eggerwirt logo, trust seal in the top right corner, pulsating animation at the edge of the image
Version 2: no Eggerwirt logo, trust seal in the top right corner, pulsating animation at the edge of the image
Version 3: no Eggerwirt logo, no trust seal in the top right corner, pulsating animation at the edge of the screen
A corresponding subdivision into different versions enables performance marketing agencies to test advertisements precisely. The results from such advertising campaigns offer highly interesting insights into the target group and lower advertising costs per booking.
