About The Project

Commissioned directly by the Josef Seibel brand, we accompanied the relaunch of the brand with two large launch videos and five further video releases.

The videos were shared both as organic posts on social media and used as advertisements.

Although the shoe brand Josef Seibel has completely reinvented itself, the visual and color reference to the brand's home in the Palatinate was an important component in all films.
In preparation for the filming, we covered over 600 km in the Palatinate region with corresponding location scouting.

Our service

  • Concept
  • Production
  • Cut
  • Grading

Direction

Michi Leber

Location

Palatinate

Year

2021

Customer

JOSEF SEIBEL

Runtime

60 sec
30 sec

The search for suitable models in collaboration with the MANIGOO model agency was complex, as we were looking for clearly defined personas and looks, but they also had to have appropriate sporting skills such as rock climbing or off-road motorcycling.

Both launch videos and all recordings for the video releases were shot within three days with full use of equipment.

Thanks to our large internal selection of equipment and a lot of experience in both the automotive and extreme sports sectors, we were able to carry out all car, motorcycle and aerial photography independently and were not dependent on any external service providers.

Before & After

Additional Information

We were also able to carry out technically complex shots at a height of 15 meters on the rock independently.
Following the shoot, the footage was edited, set to music and color-corrected in-house over the course of three days and nights.

The behind-the-scenes pictures at the bottom of the page provide an insight into filming at a height of 15 meters.

Credits

Director of Photography:
Robert Herzig, Michael Leber

Post Production:
Fabian Gomez

Colorist:
Robert Herzig

Agency:
DEVOTION

Model Agency:
MANIGOO

Model Casting:
Anna Rech

Special Thanks:
Luca Stulier
Florian Bein
Eva Kaiser
Emily Trill